You can find out more about cookies and how to control them in the information below.
Your initial cookie settings and consent were obtained during your first visit of our website.
WHAT IS A COOKIE?
Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a certain webpage. Cookies are then sent back to the originating webpage on each subsequent visit, or to another webpage that recognizes that cookie. Cookies are widely used in order to make the website work, or to work more efficiently, as well as to provide information to the owners of the website.
Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have visited the website before or whether you are a new visitor. They can also help to ensure that adverts you see online are more relevant to you and your interests.
There are two broad categories of cookies:
- First party cookies, served directly by us to your computer or mobile device.
- Third party cookies, which are served by a third party on our behalf. We use third party cookies for functionality, performance / analytics, advertising and social media purposes.
Cookies can remain on your computer or mobile device for different periods of time. Some cookies are ‘session cookies’, meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are ‘permanent cookies’, meaning that they survive after your browser is closed. They can be used by the website to recognize your computer when you open your browser and browse the Internet again.
- track traffic flow and patterns of travel in connection with the website;
- understand the total number of visitors to our website on an ongoing basis and the types of internet browsers (e.g. Firefox, Chrome or Internet Explorer) and operating systems (e.g. Windows or Mac OS) used by our visitors;
- monitor the performance of the website and to continually improve them;
- customise and enhance your online experience; and
- enable Wescale and third-party to advertise both on and off the website.
Table for types of cookies is visible on desktop.
WHAT TYPES OF COOKIES DO WE USE?
We’ve set out some further information about each category, and the purposes of the cookies we and third parties set in the following table.
|Type of cookie||Name / Provider||What it does||Expiry |
Cookies necessary for essential website purposes.
These cookies are essential to provide you with the website and any services available through the website and to use some of its features, such as access to secure areas.
|Necessary for remembering the preferences of the visitor.|
/ Analytical Cookies
We use performance / analytical cookies to analyze how the website is accessed, used, or is performing in order to provide you with a better user experience and to maintain, operate and continually improve the website. For example, these cookies allow us to:
- Better understand our visitors so that we can improve how we present our content;
- Test different design ideas for particular pages, such as our homepage;
- Collect information about visitors such as where they are located and what browsers they are using;
- Determine the number of unique users of the website;
- Improve the website by measuring any errors that occur; and
- Conduct research and diagnostics to improve product offerings.
Sets the unique user ID required to obtain further statistics on the user’s use of the site.
Google Analytics uses it to verify the use of the API (Application Programming Interface).
Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.
Social Media Cookies
On some pages of our website, third parties that provide applications through our website may set their own anonymous cookies in order to track the success of their applications or customize applications for you. For example, when you share an article using a social media sharing button on our website (e.g., Facebook, Twitter, or Google Plus), the social network that has created the button will record that you have done this. Because of how cookies work, we cannot access these cookies, nor can the third parties access the data in cookies used by us. Some pages of our website may also contain embedded content, such as video content from YouTube, and these sites may set their own cookies.
|Used by Facebook for advertising a variety of products and services, such as ad space auctions.|
Advertising and Tracking Cookies*
As you use our website, you will notice that it features advertising. We allow third party companies, including advertising companies, to place cookies on our website. These cookies enable such companies to track your activity across various sites where they display ads and record your activities so they can show ads that they consider relevant to you as you browse the Internet. These cookies are anonymous
— they store information about the content you are browsing, but not about who you are.
Cookies also allow us and third parties to know whether you’ve seen an ad or a type of ad, and how long it has been since you’ve last seen it. This information is used for frequency capping purposes, to help tailor the ads you see, and to measure the effectiveness of ads.
Some pages of our Websites may also contain embedded content, such as video content from YouTube, and these sites may set their own cookies.
All the ad companies or networks that we work with have their own privacy policies and offer a mechanism for users to opt out tracking and behavioral targeting available through the ad itself or through the opt out mechanisms listed in the ‘How to control or delete cookies’ section below.
This cookie is used to send data to Google Analytics about the visitor’s device and behavior. It tracks the visitor across devices and marketing channels.
Determines if the user’s navigation should be registered in a certain statistical place holder.
How to control or delete cookies
Most browsers allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser. In order to understand these settings, the following links may be helpful, otherwise you should use the “Help” option in your browser for more details.
If you only want to limit third party advertising cookies, you can turn such cookies off by visiting the following links:
- Your Online Choices (LINK)
- Network Advertising Initiative (LINK)
- Digital Advertising Alliance (LINK)
Please bear in mind that there are many more companies listed on these sites than those that drop cookies via the website.
The services we use in cooperation with our partners
Google Analytics for Remarketing
The Google Analytics tracking code implemented on this site has been enhanced with Remarketing for Google Display Advertising, a service that analyses user behaviour across the Google Display Network. Hereby, cookies (e.g. Google AdWords cookie) document your previous visits to third-party websites whose providers have joined the Google Display Network and our websites. Our AdWords ads use these analytics to serve as search queries on Google Network sites, and can be more targeted, optimised, and promoted through ad settings. Through the analysis of third-party cookies (e.g. AdWords cookies) we are able to better tailor our online advertising campaigns to you and your interests. In particular, Google will use this information to provide display advertising features such as remarketing, Google Display Network impressions reports, or Google Analytics demographics and interest reports. Google will also transfer this information to third parties if required by law or if third parties process this data on behalf of Google.
This website uses the following Google AdWords features:
• interest categories and categorisation by demographic characteristics (e.g., age, gender)
• similar audiences
• other types of interest-based advertising
We use these Google Adwords features to redirect visitors to this site from third-party websites or Internet users with specific interest profiles based on their internet usage. We do not collect personally identifiable information with our cookies, remarketing lists or other anonymous IDs.
Conversion measurement with the Facebook pixel service
Conversion and measurement behavior analytics with the Hotjar service
With your consent, we use the “Hotjar” service of Hotjar Ltd, St Julians Business Centre 3, St Julians STJ 3155, Malta, Europe (“Hotjar”) on our website. Hotjar is a behavior analytics and user feedback service that helps us understand the behavior of our website users and get their feedback through tools such as heatmaps, session recordings, and surveys.
Cookies that have been set in the past
If you have disabled one or more Cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.
If you have any questions or comments about this cookies policy, or privacy matters generally, please contact us via email at firstname.lastname@example.org
FOR INFORMATION ON HOW WE USE AND PROTECT YOUR DATA, please visit:
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